I designed the packaging and color palette for the Goody Gummy brand, creating a vibrant visual foundation that carries across every customer touchpoint. The packaging established the brand’s playful yet polished look, and the color system I developed became the guiding framework for their website design, social media presence, and print materials. By translating the same visual language across platforms, the brand maintains a cohesive, recognizable identity that feels consistent whether customers see it on a shelf, online, or in marketing collateral.